This campaign covers research, brand identity & development, and social media management for The Cheetah House: a non-profit organization created and led by Dr. Willoughby Britton, the director of the Clinical and Affective Neuroscience Laboratory at Brown University. As Creative Director, I created all digital content for social media, logos, and developed their brand identity.

Meghan Jane Salon is a small business located in Denver, CO. Through research, design and brand development, a complete media kit was created for the business. This includes a branding guide, fact sheet, website design, and written materials such as a feature story and news release. Paired with social media and print materials, this media kit highlights the magic of Meghan Jane Salon.

Another Chance Ranch is a non-profit 501(c)3 animal sanctuary in St. Augustine, FL. This is a digitally Integrated Marketing Communications campaign that includes event promotion, website redesign, enhanced SEO, and a reboot of their social media presence. This campaign was focused on event promotion for their Heart Glow fundraiser in February 2020.

Beginning with market research, our team developed a backgrounder, fact sheet, print ads, radio spot, and a brochure for the small business, Salt Spa St. Augustine. We met with the client to understand the process and history of salt and to determine the best course of action to generate business while establishing a strategic message.

This was a mock-client project for Pepsi’s product, 1893 Original Cola. We created a complete ad campaign based off of an original creative theme. This campaign including print advertisements, radio spots, television commercials, social media, and innovative marketing ideas. In addition to the marketing materials, this project was compiled into a lookbook accompanied with a campaign pitch.

The Save the Sea - Skip the Straw campaign was a campus wide, semester long campaign to encourage students to omit single-use plastics. This campaign was for COM 224 - Foundations of Strategic Communication and PR. My team was successful in reaching goals and SMART objectives prior to the end of the campaign. This project included brand development, research, and outreach.